In the nine months ending 30 September, the company has generated $82.8m in revenue compared to the $67m it earned last year, the prospectus said. What makes the company unique is that Samba integrates its data with its customers’ datasets “to provide them with the necessary tools, analytics, and flexibility to engage relevant audiences, limiting waste and inefficiencies,” according to the prospectus. The 13-year-old company said in its prospectus filed with the Securities and Exchange Commission that it exists to help companies “overcome the challenges created by this viewership fragmentation” and on-demand streaming services. Samba TV is a San Francisco, California-based company that analyses viewership data from connected TV (CTV) providers like Sony, Philips and LG, and provides its customers with insights for action. While the company exists in a rapidly expanding sector, its balance sheet still shows a lot of red and could imperil the company’s leadership stake in the future.
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